";s:4:"text";s:9753:"African Swine Fever: what could it mean for Australian meat exporters? An example of a consumer goods company launched with the intention of creating eco-friendly products is actress Jessica Alba's privately-held Honest Co., which has been successful at stealing away market share from other legacy leaders in the industry. Technavio predicted four trends will impact the natural and organic food market outlook through 2019, including a rise in the number of private-label brands, a rise in the import of organic foods, rapid growth in demand for packaged organic baby food products, and a rise in conspicuous consumption.. According to the 2018 Australian Organic Market Report, the global organic market saw 10% growth since just last year and is now valued at US$89.7 billion. In case you’re still thinking this party is just getting started, here’s the reality—organic is mainstream. [14] Although over 25,000 of the activists were Canadian, Health Canada maintains the dye is legal and has no plans to recommend its removal from the list of approved food additives. Using the USDA certified organic standard as its baseline requirement, this certification aims to further address soil health and land management, animal welfare and farmer and worker fairness. With organic proteins more readily available, the supply issues of yesteryear have disappeared in this category and organic certification is becoming more present in snacks, single-ingredient treats, wet food, and even kibble. We are competitors in the marketplace but not when it comes to making sure the land is better and working toward better health for people and animals,” says Organic Valley’s Adam Warthesen, government relations. [18], Instead of soda, consumers are drinking plain and flavored waters, lower-sugar natural juice and juice blends, while getting their caffeine hit with energy drinks, premium coffees and ready-to-drink teas. To qualify, dairy cows must be fed a grass diet, with zero-grain, and given plenty of pasture for grazing. Open up. The passing of the Farm Bill paves the way for hemp-based companies to seek USDA organic certification. In other words, the logo is a valuable addition to your product packaging. So food manufacturers must continue to work hard to appeal to its proponents. Given the fact that consumers are gravitating toward foods they perceive to be more natural and consider these foods healthier and more nutritious, this is clearly more of a movement than a passing fad. Millennials love their flavors. 7. Natural foods advocates’ concerns about artificial colors and their potential link to children’s hyperactivity have led U.S. and Canadian companies to phase artificial colorants out and instead incorporate natural, plant-based dyes. Market orientation is a business approach that prioritizes identifying the needs and desires of consumers and creating products that satisfy them. Athleisure is a fashion trend that combines athletic clothing with comfort, style, and aesthetically appealing designs. [16], In the beverage category, consumers’ concerns about health and nutrition have accelerated a decline in soda consumption that started slowly about a decade ago. Australian manufacturers, are you ready for the rise of vegan food? Categories and Trends Driving Growth in Natural and Organic. The trend of introducing products with a shorter ingredient list and greater transparency is likely to continue for both larger, traditional companies and new, niche competitors who want to cater to this growing consumer base. Clorox Co. said its earth-friendly, personal care line Burt’s Bees delivered double-digit sales growth for the period ending on September 30, 2019. Listen to what customers have to say and adapt where needed, while staying true to your brand values. Download it now for free! In addition to monitoring food’s sourcing and ingredients, it’s worth noting that natural foods proponents also care very much about packaging, preferring formats that protect and naturally preserve the products they buy—and do so in an environmentally responsible way. The highest spenders of organic products are in Switzerland, Denmark, Sweden and Austria. This 4th edition of this Global Organic Food & Drink market report has been prepared by continuously researching the organic products industry over almost 20 years. Here are some trends worth keeping an eye on. It is now being successfully commercialized. Advocates postulate that today’s industrialized agriculture and the sedentary lifestyle it spawns are to blame for our recent epidemics of obesity and related diseases. Not surprisingly, natural foodies are equally picky about the processed foods they do buy, reading labels fastidiously and eschewing anything unpronounceable, including artificial colors and synthesized chemical preservatives. 4. https://www.newhope.com/sites/all/themes/penton_subtheme_newhope360/images/logos/footer.png. Vita Coco senior vice president for marketing Jeff Rubenstein noted: “When consumers first learn that Tetra Pak cartons are made from paper from sustainably managed forests, I think that provides a certain halo benefit for our brand.”, Also at the conference, natural foods powerhouse Pacific Foods credited the carton with its products’ success in the areas of sustainability––and freshness. [6] Today Canada is the fourth largest organic market in the world, valued at over C$3.5 billion per year, as noted in a landmark study by the Canadian Organic Trade Association. Better Baby Food. Spark Your Day Meetup with Climate Collaborative, Plant-based demands grow in a pandemic – download, 9 natural products our healthy lifestyle influencers are sampling now. Millennials are the largest group of pet parents and they are starting to make the connection that they should be offering their furry loved ones the same foods they are feeding themselves and their families. Noel R. Wallace, president and CEO of Colgate-Palmolive Co., also stated during the company's earnings call that they were going to increase the investment behind their naturals and lifestyle brands, including Tom's of Maine, which manufactures and sells natural toothpaste, deodorant, body care, and baby care products. Informa Markets, a trading division of Informa PLC. http://life.nationalpost.com/2014/02/20/jennifer-sygo-the-paleo-diet-demands-to-be-taken-seriously-but-more-study-is-needed-to-determine-why-it-works/, http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-product-sector/organic-products/organic-production-canadian-industry/?id=1183748510661, http://www.inspection.gc.ca/food/labelling/food-labelling-for-industry/method-of-production-claims/eng/1389379565794/1389380926083?chap=2, http://www.cbc.ca/news/canadians-trust-natural-over-organic-poll-1.967708, http://www1.agric.gov.ab.ca/$department/deptdocs.nsf/all/sis13539, http://www.newswire.ca/en/story/1264715/new-study-details-dramatic-growth-of-canada-s-organic-market, http://www.forbes.com/sites/barbarathau/2014/04/09/target-makes-big-push-into-natural-organic-market-whole-foods-sweet-spot-with-made-to-matter/, http://pressroom.target.com/news/target-partners-with-17-leading-better-for-you-brands-to-launch-exclusive-made-to-matter-product-collection, http://blogs.marketwatch.com/behindthestorefront/2014/04/10/wal-mart-wild-oats-team-up-to-disrupt-organic-food-industry/, http://www.nytimes.com/2012/06/29/science/flavor-is-the-price-of-tomatoes-scarlet-hue-geneticists-say.html?_r=1&, http://www.cbc.ca/strombo/news/what-a-waste-new-study-says-canadians-waste-27-billion-worth-of-food-every-, http://www.washingtonpost.com/politics/food-dyes-favor-fades-as-possible-links-to-hyperactivity-emerge/2011/03/24/AFmAhoYB_story.html, http://abcnews.go.com/Health/kraft-agrees-yellow-dye-mac-cheese/story?id=20745315, http://metronews.ca/food/614428/petition-targets-kraft-dinners-use-of-artificial-dyes/, http://www.theglobeandmail.com/life/health-and-fitness/health/is-artificial-food-colouring-really-unsafe-the-jury-is-still-out/article14351106/, http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-product-sector/processed-food-and-beverages/the-canadian-soft-drink-industry/?id=1172167862291#s3, http://www.euromonitor.com/soft-drinks-in-canada/report, http://www.groceryheadquarters.com/2014/05/food-forum-tea-time/, Smithfield Foods Sued for False Food Safety Claims, 10 Reasons Why You Should Be Using Chlorine Dioxide, Undeclared Allergens and Automation: The Crossroad of Food Safety and the Reduction of Recalls, Sanitizers and Disinfectants: The Chemicals of Prevention, FDA Temporarily Eases Food Labeling Requirements During Pandemic, Johnson Sea Products Issues Allergy Alert on Undeclared Wheat & Soy in “Home Style Crab Cakes”, New Hoque and Sons, Inc. [4] Ironically, according to a study by BrandSpark International, Canadians prefer foods that are labeled natural to foods that are labeled organic, despite the latter’s quick growth and superior purity.[5]. What do misshapen produce, plant-based dyes and the Paleo Diet have in common? In addition to convenience and clean ingredients driving sales in the inner aisles, personal diets are also leading the charge. The program, which is administered by the Organic Plus Trust Inc. also requires full supply-chain verification to use the certification mark. The trend-driven natural and organic personal care industry is projected to be worth $25.1 million in 2025, according to a report by Grand View Research in 2019. A lack of federally- supported guidelines in the grass-fed organic category has led to confusion in the marketplace and frustration in the farming community. ";s:7:"keyword";s:30:"natural and organic food trend";s:5:"links";s:3432:"Baking Supplies Bangkok,
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