Have something to share? Now one for the marketers! “If you start small and put in all the reps…you almost cannot fail” to build a successful brand, and the importance of persistence: setting a cadence and sticking to it consistently. We kicked off our conversation by talking about why an effective marketing plan starts with a clear definition of your niche and the types of problems you solve for your clients. What you can expect is an open-ended, free-flowing conversation, with energy – but not without Casey’s staple questions about myths, hobbies and childhood (‘did you always want to be a marketer?’). Why there are lots of niches still available in the Salesforce ecosystem, but you should define a niche that’s as small as possible – “once you think you’ve found your niche, cut it in half”. The Elements.cloud podcast invites Elements customers and partners to share the trials and tribulations of growing and managing Salesforce orgs and the complexity that comes with them. Staying Solo. Don’t forget Salesforce Developer Podcast hosted by Joshua Birk! Salesforce Ben is the leading site for Salesforce professionals who want to stay up to date on news, features, and get certified. As his firm continues to grow he expects his time working directly with clients will continue to decrease. Pam talks about the concept of “tiny marketing actions” and how freelancers can use this concept to develop strong habits and gain traction in their marketing efforts. Xi also publishes the content in written format on the SalesforceWay site, where you can also find the full list of episodes. Salesforce Freelancing: Define Your Ideal Clients. Salesforce is a technology that is constantly changing, so our knowledge can’t stay static either. Thanks for the recommendation. Why Ankit prefers hourly billing to fixed cost billing. This episode features Pamela Slim – author of the books Escape from Cubicle Nation and Body of Work, and an upcoming course called Tiny Marketing Actions that helps freelancers start small and gain traction with their marketing. Episodes will be released during June-September, which you can find on the podcast home page. The difference between a firm that identifies as marketers and a firm that identifies as technologists. There is a higher ed focused one that is great also. Salesforce Ben The importance of leading with your core competency and then listening to clients on where to evolve. The importance of enabling team members to specialize by industry and product as the firm grows. The SFDC Consultant podcast, no prizes for guessing, talks about how to be a better Salesforce Consultant. Wizard Cast is hosted by Brian Kwong (Salesforce Wizard) and Mark Ross (Salesforce Yoda), covering a variety of Salesforce topics such as releases, feature overviews, and initiatives going on in the Salesforce Ohana – delivered with a humorous wrapper thanks to Brian and Mark’s quick-wittedness and slapstick jokes. Hosted by Emeric Gabor, any budding or experienced Salesforce consultant can pick up tools and tips, from other consultants’ project experience – the good, the bad, and the ugly in the life of a Salesforce Consultant. Plus, you had me at Org Confessions. New episodes come out every month, and I think are definitely worth waiting for! I have found that the Salesforce Trailblazer has a thirst for learning – after all, Salesforce is an exciting, evolving space that requires a mix of knowledge and curiosity. 199 Bishopsgate Guide to Salesforce Relationship Types – and When to Use Them! Tom talks about how he spends his time: 30% is billable, the rest of his time is spent managing his team and doing sales/marketing. Hear how Ankit began his freelancing career and how freelancers can use project retrospectives to identify areas for professional growth. https://thepodcache.com/. Jeremy Ross and John De Santiago started the weekly GoodDay Sir podcast to share thoughts around software development, technology, and the Salesforce.com platform. Ben is the founder of SalesforceBen, and has various roles over the years working for end users, ISV’s, before founding EMPAUA’s UK office (a consulting partner that works with hypergrowth firms across Europe to implement and optimise Salesforce). Casey Cheshire, with his deep Pardot expertise and infectious personality, is known around the Salesforce ecosystem and the Pardot-sphere, the ideal candidate to write a book on Marketing Automation strategy, and also finds time to host the Hard Corps Marketing Show. dedicated project manager, dedicated strategist, dedicated developer, etc). 199 Bishopsgate The importance of process management, organizational structure and managing people when running a services business. Learn from the industry veterans on how to setup your Salesforce business. Introducing ‘Mums on Cloud Nine’ hosted by Heather Black, founder of Supermums. How to build strong relationships with trusted recruiters and referral partners. covering a mixture of the latest cloud computing news, happenings and events – with a few ‘debates’ thrown into the mix. London Their goal is to keep developers and non-developers informed with our own unique brand of casual, honest, and entertaining commentary. The three common models for generating freelance business, and the Pro’s and Con’s of each (Contracting Through a Recruiter, Sub-contracting Through a Salesforce Consulting Partner, Get your Own Clients Directly).
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