Read Next: Record Store Day’s Black Friday Will Bring LPs From Aimee Mann, U2, The Weeknd… and a CD and Cassette by Pop Smoke, Are Kanye West’s Ideas About the Music Industry Really That Unthinkable? So I think at the end of the day, we sold close to 4 million records. So I don't say I wanna be this person or that person, or I'm gonna try this or I'm gonna try that. We put out two movies: Paid In Full with Dame and Jay, and then we did Choices with Three 6 Mafia. It will be a single. How does it feel to get back into the swing of things in the music industry? Loui has amassed more than 30 million streams to date, with far more traction on YouTube than on audio streaming services. And then with Choices, we did it independently through ourselves and financed it by ourselves. I put everything aside, got guides and tour companies excited to be on board. To me, it's because where are you gonna get nine emcees that all of them can spit their ass off. But two days after I tweeted about it, someone told me that an American, Noah Strycker, was going to go for it too. There's gonna be a major tour cause it's also Wu's 25[th anniversary]. The original SRC was my marketing company, which is the Steve Rifkind Company and that was related with Loud. Rifkind says Loud will be self-sufficient except for cases when a track gets enough traction to knock on Top 40 radio’s door. | Real Estate Can you speak on why it's such a landmark album culturally? | Jobs Bid Loud Records signed native singer/songwriter and native Nashvillian, Earnest to their ever growing roster. I'ma just gonna do what I know how to do and grow as an executive. If you get on this playlist and then it’s on YouTube and still use the old-fashioned street-team model where it’s still about word of mouth, it can be done independently and just use the record companies as a bank.”, Says Biondi. What convinced you that he was the right talent to bank on as far as helping to revive and carry on the Loud Records tradition? All of our efforts will go into helping artists and guiding them to become the world’s next superstars.” Adds Atwater, “As one of the few African-American CEOs in the music industry, I’ll be empowering the best African-American and minority executive talent in entertainment to help build this historic relaunch.”. September 26, 2019 Growing up in Nashville, he was inspired by everything from Eminem to George Strait to Jimmy Buffett, and so far he’s put that mix to use on cuts by the likes of Jake Owen, Chris Lane and Florida Georgia Line – who chose “Dig Your Roots” as the title track of their 2016 album. Overseeing public relations is Juliana Plotkin, who was previously VP of Publicity for Capitol Records and a publicist for PR/branding shop 42 West. … Loui’s first Loud single, “Don’t Matter,” featuring Capitol’s Toosii, arrives Oct. 2, with Fendi’s first Loud track arriving later that month. His forthcoming Big Loud Records debut is currently in the works with producer Joey Moi, but in the meantime, Earnest is giving Country fans a taste of what’s to come. Who are some of the other artists currently on the Loud roster? Over the past few years, we’ve watched him develop his vision and channel his creative flow,” says Big Loud partner Kevin “Chief” Zaruk. I’m not going to need it at the urban and crossover level; we’ll be able to do that ourselves. We started talking about it towards the end of '17 and we signed the deal March of '18. Capital Punishment was also a big moment for Loud Records. I mean, we had a job to do and from the Loud side, our job was to break the artist and the artist side was to work to do whatever they had to do to break. What was it like working with Pun, Fat Joe and the Terror Squad in the creation of that album? So what made you get the itch to jump back into the music with Loud again? We ended up getting a new label through Universal at the time then I got sick and I was out for two years. We had a three-picture deal with Miramax, and Dame is an old family friend, Jay is an old family friend and we gave the script to Miramax. ERNEST will hit the road on two coast-to-coast tours lined up this fall and winter. How have you been keeping busy in the interim? Steve Rifkind: It feels amazing. I mean, if you look at my track record, forget about all the hits—I never had one real problem with an artist over money. “We are excited to find and develop talent who understand our new model. They broke barriers and broke ground on what they truly believed in. It was multi-platinum, it was shipped platinum, truly the truth. I don't really worry about any other CEOs or any other labels. In the next two to three weeks you should hear something from him. | Tickets Label services will provided on an a la carte basis. “We share the same vision, and most importantly, they let me be ME. I’m a very eccentric person and they encourage me to really dig in to everything that makes me unique.”, “We are longtime fans of Earnest and his songwriting. Are there any differences in terms of an artist you would sign to SRC and one you would sign to Loud? Variety and the Flying V logos are trademarks of Variety Media, LLC. This year, Loud will work with RED and Legacy Recordings to celebrate landmark releases from the Loud catalog, including the 20th anniversary of Big Pun's Capital Punishment album and the 25th anniversary of Wu-Tang Clan's seminal debut, Enter the Wu-Tang (36 Chambers). Nashville Music Scene w/ Jerry Holthouse Being that he's coming out of the Bronx and on Loud Records, there are obviously gonna be comparisons to Big Pun as Axel's career moves forward. Nah, because that usually comes when we come into a marketing meeting or something like that. Before Big Loud Records was established in 2015, the label started off as Big Loud Shirt Publishing in 2003. Loud Records, the hip-hop label that launched Wu-Tang Clan, Mobb Deep and Big Pun, is about to make noise again, as founder Steve Rifkind revives the brand to launch a nimble indie. | Attractions I mean, Pun is a one in a million. His biggest track to date has been “Shake Dat.” Fendi has attracted 229,000 YouTube subscribers and 15 million views, with a song called “Pop My Sh–” accounting for more than half of those plays. He's an amazing lyricist, he comes from the Bronx and I just feel it's perfect. They’re like family to me, and I wouldn’t want to be anywhere else,” shares ERNEST of the signing. Do you have any plans to revive Loud Films division? He is an avid outdoorsman and a lover of everything music. We'll figure it out but at the end of the day, we're gonna keep our head down and figure out what's best for each artist and each one of them will be a little bit different. The Loud Music Group is meant to be that vehicle. | Music Scene If I was gonna do something with Loud again, RED is the perfect home—they have the catalog. Whitmer Says FBI Arrested Militia Group Trying to Kidnap and …, Katharine McPhee Pregnant, Showing Off Baby Bump with David Foster, Brad Pitt Denies Contacting Woman Suing Him for Possible Catfish Situation, Shaquille O'Neal Admits, 'I Just Voted For the First Time, Feels …, 'Botched' Star Terry Dubrow Claims Ex-Patient Extorting Him for $…. Head of the four-person digital marketing team is Karla Ortiz, who was previously VP of marketing at global content distributor Vydia and head of digital marketing and strategy for Universal Music’s Verve Music Group. While fans of Loud prides the label on its illustrious history and influence in hip-hop, Rifkind has plans to build a roster of new talent and start its revival from the ground up with Bronx rapper Axel Leon, a promising lyricist, first up to bat. And [with] SRC, Universal only wanted radio records, so I had to change it up a little bit. How do you envision Loud Records impacting artists and the hip-hop community as a whole moving forward? Rifkind’s partners in the new venture are hip-hop scout Stanley “Citi” Atwater, who recently linked Mak Sauce with Def Jam, and Dana Biondi, best known for managing New Orleans rap duo $uicideboy$. | Activities | About Nashville.com Are there any new approaches that you plan to toy with or implement that you can speak on? Loud Records, the hip-hop label that launched Wu-Tang Clan, Mobb Deep and Big Pun, is about to make noise again, as founder Steve Rifkind revives the brand to launch a nimble indie. The label, founded by Steve Rifkind and Rich Isaacson in 1991, introduced the world to some of the most iconic rap acts. It's a whole project, but we'll come in first with the single. 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